Aabha Upadhyaya
Marketing Specialist at Busology Tech
Aabha Upadhyaya is a Marketing Specialist at Busology Tech, bringing over six years of international marketing experience and nearly three years in the K–12 student transportation and ed-tech sector. She is a natural polymath – comfortable working across different marketing functions and contributing wherever she’s needed, whether it’s strategy planning and execution, branding, content, CRM, or campaign execution.
At Busology Tech, she has contributed to key initiatives including the Busology brand launch, national and state tradeshows, advertisements, webinars, and digital marketing programs that help school districts enhance operations with solutions like VEO and Viafy.
Warm, professional, and people-centered, Aabha brings an energetic yet friendly voice to Busology Tech’s content. She is driven by the belief that every student deserves access to education, no matter where they live, and is proud to contribute working at a mission-focused company shaping the future of student transportation.
Her content often covers K–12 transportation software, school bus routing solutions, student safety technology, and innovation within education technology.